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He’s quick to note that while he was there, it was never an explicit goal to increase time spent on Gmail. A year into his tenure, Harris grew concerned about the failure to consider how seemingly minor design choices, such as having phones buzz with each new email, would cascade into billions of interruptions. His team dedicated months to fine tuning the aesthetics of the Gmail app with the aim of building a more “delightful” email experience. But to him that missed the bigger picture: Instead of trying to improve email, why not ask how email could improve our lives—or, for that matter, whether each design decision was making our lives worse? Six months after attending Burning Man in the Nevada desert, a trip Harris says helped him with “waking up and questioning my own beliefs,” he quietly released “A Call to Minimize Distraction and Respect Users’ Attention,” a 144 page Google Slides presentation. In it, he declared, “Never before in history have the decisions of a handful of designers mostly men, white, living in SF, aged 25–35 working at 3 companies”—Google, Apple, and Facebook—“had so much impact on how millions of people around the world spend their attention … We should feel an enormous responsibility to get this right. ” Although Harris sent the presentation to just 10 of his closest colleagues, it quickly spread to more than 5,000 Google employees, including then CEO Larry Page, who discussed it with Harris in a meeting a year later. “It sparked something,” recalls Mamie Rheingold, a former Google staffer who organized an internal QandA session with Harris at the company’s headquarters. “He did successfully create a dialogue and open conversation about this in the company. ”Harris parlayed his presentation into a position as product philosopher, which involved researching ways Google could adopt ethical design. But he says he came up against “inertia. ” Product road maps had to be followed, and fixing tools that were obviously broken took precedence over systematically rethinking services. Chris Messina, then a designer at Google, says little changed following the release of Harris’s slides: “It was one of those things where there’s a lot of head nods, and then people go back to work. ” Harris told me some colleagues misinterpreted his message, thinking that he was proposing banning people from social media, or that the solution was simply sending fewer notifications. Google declined to comment. Through Time Well Spent, his advocacy group, Harris hopes to mobilize support for what he likens to an organic food movement, but for software: an alternative built around core values, chief of which is helping us spend our time well, instead of demanding more of it. Thus far, Time Well Spent is more a label for his crusade—and a vision he hopes others will embrace—than a full blown organization. Harris, its sole employee, self funds it. Yet he’s amassed a network of volunteers keen to get involved, thanks in part to his frequent cameos on the thought leader speaker circuit, including talks at Harvard’s Berkman Klein Center for Internet and Society; the O’Reilly Design Conference; an internal meeting of Facebook designers; and a TEDx event, whose video has been viewed more than 1 million times online. Tim O’Reilly, the founder of O’Reilly Media and an early web pioneer, told me Harris’s ideas are “definitely something that people who are influential are listening to and thinking about. ” Even Fogg, who stopped wearing his Apple Watch because its incessant notifications annoyed him, is a fan of Harris’s work: “It’s a brave thing to do and a hard thing to do. ”Harris admits that researching the ways our time gets hijacked has made him slightly obsessive about evaluating what counts as “time well spent” in his own life. The hypnosis class Harris went to before meeting me—because he suspects the passive state we enter while scrolling through feeds is similar to being hypnotized—was not time well spent. The slow moving course, he told me, was “low bit rate”—a technical term for data transfer speeds. Attending the digital detox? Time very well spent. He was delighted to get swept up in a mass game of rock paper scissors, where a series of one on one elimination contests culminated in an onstage showdown between “Joe” and “Moonlight. ” Harris has a tendency to immerse himself in a single activity at a time. In conversation, he rarely breaks eye contact and will occasionally rest a hand on his interlocutor’s arm, as if to keep both parties present in the moment. He got so wrapped up in our chat one afternoon that he attempted to get into an idling Uber that was not an Uber at all, but a car that had paused at a stop sign. An accordion player and tango dancer in his spare time who pairs plaid shirts with a bracelet that has presence stamped into a silver charm, Harris gives off a preppy hippie vibe that allows him to move comfortably between Palo Alto boardrooms and device free retreats. In that sense, he had a great deal in common with the other Unplug SF attendees, many of whom belong to a new class of tech elites “waking up” to their industry’s unwelcome side effects. For many entrepreneurs, this epiphany has come with age, children, and the peace of mind of having several million in the bank, says Soren Gordhamer, the creator of Wisdom 2. How To Hack Snapchat Usernames
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